At The Manchester Coach Company, we are committed to protecting your privacy and ensuring transparency in how we use cookies on our website.
What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help improve your experience by remembering preferences, enabling core functionality, and collecting data for analytics.
How We Use Cookies
We only use cookies that are essential for the proper functioning of our website and to understand how users interact with it so we can improve our services.
Necessary Cookies (Including Analytics for Booking System)
These cookies are essential for our website to function properly and for users to complete the booking process.
They allow secure login, manage sessions, and ensure a smooth and reliable experience when using our online booking system. To monitor and improve this process, we also use analytics tools as part of our necessary cookies.
We rely on:
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Google Analytics – to track the journey users take through the booking process, identify drop-off points, and measure which marketing channels contribute to completed bookings.
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Microsoft Clarity – to monitor user interaction via heatmaps and session recordings. This helps us identify usability issues and ensure the booking system performs reliably across different devices.
These analytics cookies are strictly used for internal purposes and are vital to maintaining and improving the core functionality of our website. No personally identifiable information is collected or shared with any third parties.
Disabling these cookies may prevent parts of the website, including the booking process, from functioning correctly.
Advertisement Cookies (Optional)
We may use advertising cookies to deliver relevant ads to you and measure the effectiveness of our marketing campaigns across platforms such as Google and social media. These cookies help us understand how users interact with our ads and website after clicking on an advert, allowing us to optimise our advertising spend and reach the right audience.
These cookies may track browsing habits across websites but do not directly store personal information. Instead, they work by uniquely identifying your browser and device.
You can opt out of advertisement cookies at any time through your browser settings or by adjusting your preferences in the cookie consent banner.
